This is the 199th episode of the show, and since before this show began, so for nearly a decade, I have been jotting down ideas in two documents - one for short ideas, one for long ideas. There are always more ideas than I have time and ability to make podcasts about, so now the documents are altogether 66 pages long and growing every day. So in this episode, you’re going to hear 199 ideas that I wanted to put into the podcast and haven’t yet.
Read moreAllusionist 198. Queer Arab Glossary
HZ: So how do you go about building a glossary when you have to do that yourself from scratch?
MARWAN KAABOUR: Yes, it's a good question. Like, why would a graphic designer with a steady job decide to open this can of worms?
Allusionist 189 Mouthful of Fortune transcript
HZ: What is this principle that is at play here, with foods being lucky because their names sound like other things?
MIRANDA BROWN: The main principle is that there's this very ancient Chinese belief that dates, I think, to the first or second century AD during the Han dynasty, that things that share similar sort of qualities - it could be appearance, it could be sort of textures, and names - share in common some sort of cosmic resonance. So the basic principle is that if you sort of you can activate those resonances by, let's say, you want a lot of money, then you might wear clothes that have gold, or you could eat foods that sound like a lot of money or ‘get rich’, and that would in some ways attract that desired end into your life. And this is especially important during liminal times of the year or when seasons are changing or when you're celebrating a holiday. The future is being decided, or it's somewhat inchoate. So this is your way of making these desired outcomes realized.
HZ: Because I was wondering: if the foods are lucky, then why can't you eat them throughout the year? But is that just gaming the system in a way it should not be gamed?
MIRANDA BROWN: I think there's something special about holidays, which, are transitional periods, that I think make that kind of eating especially effective. And, I also have to remember that during Lunar New Year, it's the beginning of the year. If you're going to set your goals for the year, the beginning is a good time to start.
Read moreAllusionist 185 Gems and Patties transcript
I've got a doctorate in this, and I have got dwarfism, but there'll always be an average-sized person whose only recollection of dwarfism is through Snow White, and yet somehow they'll construct themselves as the expert, and tell you it's not offensive or, “No, you've got that wrong.”
HZ: Also by having it on bags of sweets, that's kind of the ultimate “It's okay to say this in normal conversation”.
ERIN PRITCHARD: Yeah. But you do get through to some people, some people go, “I never realised that. I never knew that.”
Read moreAllusionist Apple Fest transcript
Listen to this episode and find out more about the topics therein - and see photos of the apple festival - at theallusionist.org/applefest
This is the Allusionist, in which I, Helen Zaltzman, ask language, “How do you like them apples?” and language replies, “Those apples, you want to know how I like those apples,” and I say, “Not any more I don’t.”
Today we return to an autumnal classic Allusionist: the one where we learned all about how apples get their names. It is a really fun time, I’m happy to hear it again - and stick around to the end because there’s an extra new adventure: last weekend I went to an apple festival, and you’re all coming with me.
Two points of information before we begin: 1. Patreon now offers a free tier, so if you want to keep track of what’s happening in the Allusioverse - new episodes arriving and suchlike - then you can sign up there at patreon.com/allusionist to receive occasional updates. Then if you want to level up to paid membership, you also get loads of extra stuff: livestreams with me and my dictionaries; watchalongs such as the current season of Great British Bake-Off; the company of your fellow Allusionauts in the Allusioverse Discord community, which is a genuinely pleasant corner of the internet; and you get behind-the-scenes missives about each episode, last time Patrons received some real deep cuts about audio production. That’s for the paying patrons, but sign up for free and you’ll get an email a once or twice a month, no more inbox clutter than that, I promise. patreon.com/allusionist.
Point of information 2 is for you if you listen to the show using Apple Podcasts: apparently a new update will unsubscribe you if you don’t listen to the show promptly enough. And I don’t want to pressure you or add more deadlines to your life, so may I suggest you set the show to download because I gather this will mean you do not get automatically unsubscribed, or at least not as quickly. And it would be so sad if you thought the show had just gone away - which happens, I got a message from someone just the other day who thought the show stopped three years ago. It didn’t! I’ve been here the whole time!
And now, the Applelusionist, which was a collaboration with the Sporkful podcast - their episode was about how new kinds of apples are made, mine was about how apples are named, and why? Because back then, in the autumn of 2019, a new apple was about to be launched.
It’s been in development since 1997. It’s expected to be a huge moneymaker of an apple, being reliable for growers, and staying good for a really long time. Millions of trees have already been planted, millions of apples pre-ordered: it’s the biggest product launch in apple history.
It has its own trademarked slogans: “The Apple of Big Dreams™” and “Amazing Flavor + Infinite Possibilities™”
It’s the apple formerly known as the WA38: the Cosmic Crisp.
HZ: What's the big fuss about the Cosmic Crisp? Why is everyone so hyped about this particular apple? In your opinion.
DAN PASHMAN: Well, it's probably a little bit of a circular thing, because so much effort and expense has been put into making it: that creates the hype; the stakes of the thing create the hype. If it was just like a soft launch like, “Hey, we're going to plant a few trees, we're going to see how it goes and then maybe in twenty years we'll have the Honeycrisp," that's not as exciting.
HZ: You've really got to be incredibly patient, haven't you, when you're trying to come up with a new apple that's great, because you might not find out that it's failed for so many years. It is not an easy process. You have got to be a diligent and patient human who loves the company of trees.
DAN PASHMAN: The guy who first came up with the cross that became Cosmic Crisp retired before before the process ended. That's how long it took.
HZ: Didn't get to see it come to fruition, what what?
DAN PASHMAN: Oh. Very nicely done.
HZ: Don't reward me for bad behaviour.
HZ: On the Sporkful episode, Dan and I find out about what goes into developing a new kind of apple, and right here on the Allusionist, it’s all about apple names.
KATE EVANS: Coming up with the Cosmic Crisp name was a little agonizing initially.
HZ: This is Professor Kate Evans, who’s been leading the Cosmic Crisp breeding program at Washington State University since the apple’s father Bruce Barritt retired in 2008.
KATE EVANS: Various people have said it is actually worse than naming your child because people criticize you if they don't like the name and usually people don't say, hey that's a terrible name you named your child, why did you do that?
HZ: Don’t they?
KATE EVANS: But with an apple, you get a lot of that.
HZ: How do you name the apple that’s getting the biggest launch of our lifetimes?
KATHRYN GRANDY: Kathryn Grandy. I am chief marketing officer for proprietary variety management, and we have been contracted by Washington State University to commercialize the WA38, which is now called Cosmic Crisp.
HZ: It’s a catchier name.
KATHRYN GRANDY: As a marketing group we look at the category: what is the heritage of the apple? What's the parentage? How was it bred? Where was it developed and researched? What is the location that it's being grown in? And we evaluate the category. And then we look at the physical characteristics of the apple. And is it red, is it green, is it two colours, bicolour, what does it look like?
HZ: The Cosmic Crisp is very round, with pale firm flesh and shiny dark red skin covered in little light dots - the lenticels, the apple’s pores. It’s a good-looking apple; you’d cast it in a production of Snow White.
KATHRYN GRANDY: And then we taste it and what's the flavour profile: is it sweet, is it crunchy, is it juicy? And we collectively develop a profile for that that product, and then we do sensory testing with consumers.
HZ: The University worked with focus groups, doing taste and sensory testing.
KATHRYN GRANDY: Cosmic Crisp is the first apple named by consumers, which I find interesting.
KATE EVANS: And it was really just getting the apple in there, brainstorming with different groups to come up with words that they thought were descriptive of that fruit that they were looking at and tasting.
KATHRYN GRANDY: And we do try to guide them away from some of the more interesting names.
HZ: Such as?
KATHRYN GRANDY: People love to name fresh fruit after candy and we've had candy cane, candy apple, candy crunch, Jolly Rancher. Taking a fresh piece of fruit that's very nutritious and calling it Candy or Sugar just didn't feel right.
DAN PASHMAN: But can I ask, Kathryn: I would think that people know that fruit is generally healthy. And so anything that tastes like candy but is still fruit would be a good thing.Why is candy crunch or candy apple not a good name for an apple?
KATHRYN GRANDY: Well, my personal opinion is because we're promoting nutrition and health; but in general, they don't resonate with consumers. Consumers don't really like the sugar or candy implication either. So having had that feedback, describing it as candy wasn't necessarily the the right direction for us to go.
DAN PASHMAN: Got it.
KATHRYN GRANDY: Others wanted to name it after the state where it's grown, in Washington; but, being a global brand, it didn't necessarily resonate resonate outside of the state.
HZ: Are there any other terms or words that you preferred to steer clear from?
KATHRYN GRANDY: We had a list that we received, and collectively I think there was about two hundred and fifty names on it from growers and consumers, and we did get things that described the colour of the apple, like we received the name Red Darling, and Cardinal Crisp, and Red Beauty. And so I think the colour description’s always nice, but there are so many apples today with ‘crimson’ or ‘red’ or that description that it wasn't unique. And the combination of ‘Red Crisp’ or something like that is very difficult in today's world to trademark.
HZ: What are the criteria for a trademark?
KATHRYN GRANDY: It has to be unique and it can't be similar to another food product. An example would be ‘Red Beauty’.
DAN PASHMAN: That was on your list for Cosmic Crisp?
KATHRYN GRANDY: Yeah, for Cosmic Crisp - Red Beauty. There are other trademarks in other areas of the world that use similar name combinations and Cosmic Crisp needed to be unique not only to be trademarked in the US but it's a global brand and needed to have a meaningful name that went internationally as well, and that meant all the right things in other languages and other cultures. It gets complicated trying to to name something that will resonate with people in all cultures across the globe.
KATE EVANS: You've got to look at what does that name mean? What would that name mean in different countries with different languages? It is a challenge coming up with a decent name that works wherever you are.
HZ: It took around a year to settle on the name ‘Cosmic Crisp’.
KATE EVANS: And the word ‘cosmic’ came up quite early on because somebody associated the appearance of the fruit with the cosmos. It can be a relatively reddy purply kind of background with almost looks like little white stars over it. Those are the lenticels on the on the skin; all apples have them and they in some cases are a little more prominent than others in terms of appearance. And so this: oh, okay, well it reminds me of the cosmos.
DAN PASHMAN: I think freckles is a better analogy.
HZ: It reminded me a bit of a dappled horse.
HZ: Nobody asked us, though.
KATE EVANS: So the word ‘cosmic’ came in at that point and crisp is very very obvious word to go with the apple.
HZ: It is a crisp apple. Also ‘crisp’ nods to one of the Cosmic Crisp’s parents, the Honeycrisp. Its other parent, the Enterprise - eh, bad luck, Enterprise.
KATHRYN GRANDY: After the name was selected and initially growers and even some people from WSU didn't really like the name Cosmic Crisp
HZ: Oh, why not?
KATHRYN GRANDY: They said it's like The Jetsons, too futuristic.
HZ: Is that bad?
KATHRYN GRANDY: You know, I love the name; and being futuristic and like The Jetsons I think is pretty cool. But the one thing I've learned being in marketing is everybody is an art director. Somebody wanted to named Cosmic Crisp ‘Sparkle’. And to me that makes me think of dish soap. And it is a trademarked name for paper towels. So I think there's a lot to naming it properly.
HZ: There's an apple called Strawberry. How is that allowed? It's just confusing.
KATHRYN GRANDY: Well, maybe it looks like a strawberry.
DAN PASHMAN: Maybe it has hints of strawberry in its flavour.
HZ: Not good enough. I like that there's one called Jonathan as well. That's the normcore apple.
DAN PASHMAN: But is there one, Kathryn, that you haven't had any involvement in that you're just like, “Oh man, that's a great name”?
KATHRYN GRANDY: I like the name Snapdragon. That’s a New York apple, and the tagline’s great: “A monster crunch.” I think that's pretty descriptive. They have a nice logo.
DAN PASHMAN: Helen, do you have a favourite?
HZ: Not yet. I feel like the best could be yet to come. And also I find it difficult to separate the quality of the name from the apple. So for instance, I enjoy a Jazz apple, therefore I like the Jazz apple name, but do I? Do I?
KATHRYN GRANDY: And why was it named ‘jazz’? I don’t know.
HZ: It's a fun word. But then I don't think I don't feel like the apple is what jazz music would taste like.
DAN PASHMAN: I agree. I feel like like it's a name that like sounds good on the surface, but upon further reflection makes no sense.
HZ: I think it's more like a jaunty brass band number or something.
DAN PASHMAN: Yes!
HZ: I have a question. Red Delicious. How dare it.
KATHRYN GRANDY: Oh boy. Are you not thinking it's so delicious any more?
HZ: Come on. Who is thinking it is?
DAN PASHMAN: Helen and I are going to team up on a class action lawsuit for false advertising.
HZ: It is red. I’ll allow that.
KATHRYN GRANDY: We're moving it to the potato category, because that’s what it tastes like these days.
HZ: I think some people be surprised that when they are mentioning an apple by name, they're actually mentioning a trademarked word. They might think, “Oh, that's just what it's called. Like a carrot is called a carrot.”
KATHRYN GRANDY: Yeah. I notice with Cosmic Crisp people are already trying to shorten it to Cosmics, and because of our trademark protection you know we of course want them to say Cosmic Crisp, but it's kind of like cola and Coke or Xerox and copy. We have to be very protective and careful to use the trademarked name so that we we don't lose it.
HZ: Is there a way that we should be pronouncing the r in a circle at the end of Cosmic Crisp?
KATHRYN GRANDY: Just use it.
HZ: I’ll mime it with my hands. Do you know of any apples that were called ‘dreary fluffball’ and then they renamed them ‘fantasma mouthgasm’ so that they would sell better?
KATHRYN GRANDY: Ohhhh, gosh.
DAN PASHMAN: Did you just say ‘fantasma mouthgasm’, Helen?
HZ: You can have that.
HZ: It’s not completely beyond the realms of possibility. Some apples do have very grandstanding names.
JOANNA CROSBY: Laxton’s Superb, Laxton's Epicure, Laxton's Exquisite, Laxton's Peerless, Laxton's Triumph. You get the idea - apples grown by a 19th century chap called Laxton. He is not shy on advertising, was Laxton.
HZ: This is Joanna Crosby, who studies the social and economic history of apples. I asked her about how apples used to be named before focus groups and taste testing and marketing departments were part of the process.
JOANNA CROSBY: When a new variety of an apple comes up, a lot of the time it's named after what it looks like.
HZ: Crimson Delight, Pink Pearl, Brown Snout, Knobby Russet...
JOANNA CROSBY: So for instance, there's an apple that probably dates back to the Roman times. You can still eat it today - which is quite an amazing piece of time travel, I think - and it's called the Court Pendu Plat. Which means 'short, hanging and round', which it is. Once you've seen it, you can't forget it; it looks like a like a flat peach, like a doughnut peach, in shape. It is really flat, and it's really round. There's also apples like the Red Streak. There's also Sunset and Suntan. Now they have the most beautiful coloured skins. There's Cats Head, which is indeed exactly the shape of a cat's head. You could put some ears on it, make a little Halloween lantern out of a Cats Head apple. Actually the tree related to an apple, the medlar. It's like an early cousin of a sweet apple tree; it has a small fruit on it. Its country name is, I'm afraid to say, 'cat's arse', because that's also what the fruit looks like.
HZ: It does. Luckily - or unluckily? - there are lots of apple names that are not referring to appearance.
JOANNA CROSBY: Then Orleans Reinette - reinette means 'little queen', and they were all named in the 18th century in the periods when we weren't at war with the French, and all the reinette apples were when France and everything French were incredibly popular. There's one called Mere de Menage, which sort of means housewife, but it's a much much more beautiful name for an apple than housewife.
HZ: Envy; Flamenco; Jonagold, a portmanteau of golden delicious and the Jonathan apple...
JOANNA CROSBY: There's one called Clear Heart, Early Transparent, Colonel Vaughan, Cornish Pine, Cottenham Seedling, Chivers Delight...
HZ: Splendour, Peasgood’s Nonsuch, Foxwhelp, Slack-ma-Girdle… Northern Spy! Green Cheese?
JOANNA CROSBY: There's Pitmaston's Pineapple, because it tastes of pineapple. So there are ways of describing an apple which gives you those names.
HZ: An apple’s name might contain information about its origins - for instance a pippin is an apple grown from seed, or its name might contain the apple’s place of origin: Roxbury Russet, Carolina Red June, Beauty of Bath, Westfield Seek-No-Further...
JOANNA CROSBY: There's one called a Kentish Fillbasket, and they are well-named because one apple would indeed fill a basket. They are huge. If Isaac Newton had under a Kentish Fillbasket apple, he would have been knocked out cold and would never have thought about gravity again probably.
HZ: And a lot of apples have named after people: perhaps the person who first grew them, or the person who popularised them...
JOANNA CROSBY: And the Bramley apple: named after the gentleman who first exhibited it to the Royal Horticultural Society. So he is saying, "Here, this is my apple," but really the Bramley apple should be called the Mary Ann, because the young lady who grew the pip from which the Bramley apple and then all Bramley apples have come was called Mary Ann Brailsford. So perhaps we should claim it back for her.
HZ: Was Granny Smith a real person?
JOANNA CROSBY: Granny Smith is named after the lady who grew up from a pip. She was properly called Mrs Ann Smith. And it comes from New South Wales; Granny Smith herself came from Sussex and emigrated to Australia and she found a seedling tree growing in a creek. And so it is her apple.
HZ: She didn’t name it after herself; only a couple of years after discovering and propagating her apple, she died, and a little while later other growers named it in tribute to her. Other apple tribute names are less sweet, and were more... compulsory, say if you worked for some aristocrats and cultivated a kind of apple on land they own.
JOANNA CROSBY: It is sensible if you want to keep your job as an estate gardener if you name your apple after the lord or the lady who you're working for. So we have Lord Derby, which is another large cooking apple. There's also one called Lady Henniker. Now, history does not record how delighted she was to be named after this apple or this apple named after her, because it is quite an ugly lumpy misshapen big green apple. She may not have been delighted.
HZ: Do you think it was an insult, if the orchard-keeper hated her?
JOANNA CROSBY: Well, I don't think so. No, but it's not the daintiest of apples, so I do wonder why she came to mind.
HZ: The problem with this system - well apart from issues of meritocracy vs aristocracy, or using the apple names a an insult - was that you might have had a situation where the same apple is growing miles apart under two different names. Or more than two.
JOANNA CROSBY: An apple variety, if you look up a variety, it can have something like 20 names. But it's the same apple. So now in 21st century we are DNA-profiling apples, and I think we will actually find that the number of varieties will reduce because we will have worked out that these apples are one and the same thing.
KATE EVANS: I have also spent a fair amount of time going through some of that material and testing it, kind of like DNA fingerprinting it, to determine whether or not things are actually the same but with different names. When you start to look at the history of how some of those old varieties have moved into different places, sometimes they came into a particular region and were given a local name and then got absorbed into the into the national collection at some point with that name. And then you find out actually there are two or three different - we call them accessions, different entries into the collection that are that are all different names but in fact they're all the same thing.
HZ: The Victorians decided something had to be done about this, and with DNA testing not yet an option, in October 1883, the National Apple Congress was held in London. Growers from all over the UK sent in their apples in to be catalogued and categorised by a committee of fifty fruiterers - they received 10,150 apple submissions altogether.
JOANNA CROSBY: And they put them all out in bowls and first of all they looked at them and tried to see if any were the same variety.
HZ: The apple-growers also submitted information about such things as what conditions the apple grew in - soil and subsoil, sheltered or exposed places, what the trees are like - and they had to list what kinds of recipes the apples lent themselves to.
JOANNA CROSBY: And the public came in to look at this fruit; they'd never seen anything like it. And they actually had to extend the opening hours of the apple congress to allow everybody to come in and see it.
HZ: And while the public were having fun being dazzled by all these apples, the committee had to catalogue all the fruit, record each apple’s colour, size, shape, texture, time of the season it ripes, and whether it’s to be used for dessert, cooking, or cider. They found that there were 1545 kinds of apples at the congress, exhibited under 2020 different names or variations on similar names. Some apples had had several different names. For instance, the Scorpion apple also appeared as D’Eclat, Harvey’s Wiltshire Defiant, and Russian Transparent. Those are all strong names - very evocative. How do you choose the best one that the apple’s going to be known as henceforth?
HZ: I was wondering how you, Dan Pashman, would settle it to choose the apple name that would be the name that the apple got to keep. Throw apples at each other?
DAN PASHMAN: Am I like the king in this situation - do I decide by edict or is this a group effort?
HZ: Well, I mean, it's your apple fantasy; but sure, you can be King Apple for the day.
DAN PASHMAN: I'm the Apple King. I guess I would want to form a focus group of one. And I would want to eat the apple and do some sort of like free association exercises to figure out what the apple reminded me of, how it made me feel; and then I would pick which name seem closest to that.
HZ: And would you think, "Okay, this apple tastes better when it's known as the Royal Crisp versus when it's just Jonathan's apple"?
DAN PASHMAN: I'm sure that makes a difference. I'm sure that the name is make a difference in how you perceive the taste so you'd have to then do a different kind of test. I wouldn't just wanted to issue it by by edict, now that I think about it, Helen; I would bring all of my subjects together and I would divide them up into a scientific study to see how the name affects the taste perceptions you have. You'd have to run studies in both directions: how does the taste dictate the name, and how do different names dictate the flavour perception?
HZ: At the same time, you could decide to destroy hierarchies and create a republic through the medium of apple taste testing.
DAN PASHMAN: So you're saying to turn it into a democracy? To, of my own volition, relinquish all my power?
HZ: Yes, it's for the greater good. Through apples. Now that you have learned how much time and work goes into an apple when you're reaching one now are you more or less appreciative of it. Are you thinking 'gosh this is just the result of years if not centuries of cultivation" or are you thinking, "wasn't worth it, it's just an apple"?
DAN PASHMAN: I think it was worth it! I mean, I didn't have to do anything. I think that the folks who dedicated their lives for this are super passionate about it. So they're happy, and we get to eat the apple, so we're happy; everyone wins.
HZ: That was the Sporklusionist, now brace yourself for more appletimes because we’re about to go to Applefest 2023.
HZ: I moved to Vancouver BC in January of this year. And I’d heard about the apple festival at the University of British Columbia and been told it was a hot ticket. So I set a calendar reminder to buy tickets, made sure to book early for the tasting tent. And when I arrive at the first entry session of the first day, with my husband Martin and our friend Hannah, there’s a line to get in, everyone hyped to look at apples; eat some apples; and see some fun apple names, maybe it was just me feeling hyped about that. A little apple-shaped stamp on the hand, and we’re in.
There are apple pies and dried apples and apples getting hand-crushed for juice, and you can buy apple saplings and 3lb bags of apples of many kinds.
HZ: Topaz. Refreshing, sharp, sweet, mellows with age. I mean, that's... Something for me to aspire to, but I feel I'm going the other way.
HANNAH McGREGOR: I'm definitely getting sharper and more acidic with age.
HZ: I'm getting withered and bitter without having achieved true ripeness.
HANNAH McGREGOR: Sorry, could we just check in about what it means to achieve true ripeness?
HZ: Each apple varietal had a little card with background information about the varietal's provenance and tasting notes.
HZ: “Gloster 69. Juicier and stronger flavoured than Red Delicious.”
HANNAH McGREGOR: “Rubinette”. I'm creating a Rubinette. It's a Reuben sandwich, but for ladies.
HZ: Finally something for ladies to get their tiny hands around.
HANNAH McGREGOR: “Winter banana”?!
MARTIN AUSTWICK: Oh no, that's confusing. It definitely looks like an apple. It’s not even the right colour?
HZ: Brown snout!
MARTIN AUSTWICK: Is this the insults table?
HZ: "The Brown Snout is subject to splitting at crotches."
HZ: Fun as it is to read the labels on the apples, we had our much anticipated appointment at the tasting tent, to eat tiny cubes of around forty different types of apples all grown here in British Columbia. We start with A for Ambrosia.
HZ: “Ambrosia is a chance seedling. Good size, crisp, sweet, low acid, very juicy.”
HANNAH McGREGOR: This is sweet.
HZ: Aurora, another BC apple. Belle de Boskoop, that's a sexy name. That's a more rowdy one, acidically.
HANNAH McGREGOR: Oh, I like some rowdy acidity.
HZ: Blue Pearmain. “Old New England favourite dating back to 1700s.” That's a large apple. A bit fluffy. I'm no on the blue pearmain, I'm afraid.
HZ: Braeburn. Bramley’s seedling. Cortland. Cox’s Orange Pippin.
HZ: By the time we reached the end of the afternoon, Apple alphabet, I think we'll be kind of over apples.
HANNAH McGREGOR: Not yet.
HZ: Not yet, we've got to the Ds. Discovery, pretty good. Ooh, Elstar. Empire. Fameuse, the Snow Apple - that's a beautiful name, both of them. It's because it's white. It's so white! With this dark red flesh. It's a very dramatic apple.
HZ: The Fameuse is the oldest apple varietal at the festival, its card said it “has been known in Quebec since the first settlement in the 1600s.” I thought ‘has been known’ was weirdly passive as to how it came to be in Quebec; the only apples native to North America are crabapples, although since the Europeans planted apples here, many varietals have been begotten and cultivated. This one, the Fameuse or Snow Apple, did well in Canada because it can handle the cold.
HZ: Golden Delicious, boo! Ah, so pointless. People know you don't want to fill up on Golden Delicious here, so we've got to go. Oh, we're coming up to Grimes Golden.
HANNAH McGREGOR: Ooh, that's exciting.
HZ: I preferred her earlier work. I'm gonna guess someone called Grimes put his name on it?
HZ: I guessed right. Thomas Grimes put his name on the Grimes Golden, because the apple originated on his farm in 1832 in what is now West Virginia.
MARTIN AUSTWICK: Golden Delicious is the spin off of Grimes Golden.
HZ: Oh really? It's like the Chet Haze of apples.
HZ: There were several eponymous apples in the tasting tent, like Canada’s national apple, the Mcintosh, discovered by John McIntosh on his farm in 1811 - it’s this apple that lent its name to Apple Macintosh computers. There were apples named after their place of origin, like the Kent, an apple born in the same English county as me. There were some portmanteau apples, like the Idared, a red apple developed in Idaho.
HZ: Hey, and we're over halfway through the alphabet. The Apple Alphabet.
HANNAH McGREGOR: I'm really proud of us. This one has a very fun story.
HZ: Newtown Wonder. “The original Newtown Wonder tree was seedling growing out of a thatched roof of a pub in King's Feet in Derbyshire in the 1870s, presumably the result of a pit dropped by a bird.” It's amazing this doesn't happen more. “It is very large.”
HANNAH McGREGOR: I like it.
HZ: Oh yeah. It's feisty.
HZ: Our apple tasting was, alas, incomplete: in one of the pitches there was just an empty plate next to the apple's name card.
HZ: I'm afraid Northern Spy is not here. Its cover must have been blown.
MARTIN AUSTWICK: It's there, you just can’t see it; it’s disguised.
HZ: “Oaken Pin received their curious name after a wooden pin once used as a door fastener in England in reference to the fruit’s long and egg like shape.” Ooh, thank you.
HANNAH McGREGOR: No good.
HZ: Then there was the Piñata® apple, created by German researchers but its growers in Washington State gave it the trademarked name Piñata® - which is a registered trademark in the USA - was a portmanteau of two of the names the varietal goes by in Europe, Pinova and Sonata. So if you were hoping that when you hit the apple with a stick, sweets will fall out, no luck there.
After that, there was the Prima: a partial acronym or applenym. “This cultivar, introduced in 1970, is the first of a series of disease-resistant apples to be released from a cooperative breeding program by research stations at the Purdue, Rutgers and Illinois Universities, hence the prefix PRI. Its complex parentage provides genetic resistance to scab.” What a useful family inheritance.
HZ: Look at these beauties. Red Rome. “It's popular because it blossoms late.” I'm excited to taste a Rubinette.
MARTIN AUSTWICK: It's a great name.
HANNAH McGREGOR: I think Rubinette would be a really nice pie apple pie.
HZ: Mmm. Yeah. Really good flavour. And handsome. No uggos in in our pies.
HANNAH McGREGOR: Yeah, I have a strict rule.
MARTIN AUSTWICK: I'll have another one of these, just to remind myself.
HZ: Yeah, that's really good.
HZ: There were a lot of tasty apples up in this section of the alphabet - Shamrock, Spartan, Spencer, Staymen Winesap, the Topaz…
HZ: We’re so close to completion. Wolf River. Oh, these are massive. Look at them.
MARTIN AUSTWICK: See, Wolf River just sounds like a horror movie in which a young woman gets trapped in a fruit.
HZ: World Number One. That's a grandstanding name.
APPLEFEST STAFF: [rings bell] Five minutes!
MARTIN AUSTWICK: I feel like calling an apple ‘World Number One’ is a bit like calling your child Senator or something.
HZ: It’s a Delicious x Golden Delicious cross. That's risky. Wow. These are huge apples. [Bell rings.] That apple bells are ringing. It’s a chuck-out bell, like at a pub.
HZ: We had tasted all the alphabetized apples from Ambrosia to Yataka. Our apple festival was complete.
MARTIN AUSTWICK: I think I hate apples a bit less after this festival.
HZ: Aahhh, that's progress, Martin. I'd say it's the best Apple Festival I've been to.
HANNAH McGREGOR: It's the best and only Apple Festival I've been to.
MARTIN AUSTWICK: I loved watching those apples getting bashed to a pulp.
HANNAH McGREGOR: Martin enjoyed the anti apple violence.
HZ: Martin loved seeing apples getting pounded.
MARTIN AUSTWICK: Yeah. Sounds like a Chuck Tingle book.
HANNAH McGREGOR: I mean, yep, pounded in the apples.
MARTIN AUSTWICK: With a big wooden spatula. I was furious about the number of apples named after fruit. It's not enough that apples dominate every other fruit in the pantheon.
HZ: Oh, here we go.
MARTIN AUSTWICK: There's ones called bananas and apricots. If you're an apple, own your privilege.
HZ: Well, apple used to be the word for any fruit, Martin, so...
HANNAH McGREGOR: Did it?
HZ: Hence there's a lot of argument about what Adam and Eve ate, fruitwise. Some say quince, but you try eating a quince off a tree. Good luck.
HANNAH McGREGOR: Well, I don't think it was delicious, the fruit of knowledge.
HZ: Hard to say. I mean, that's the propaganda, isn't it? That doesn't want people to have knowledge.
HANNAH McGREGOR: That’s true. I liked the part where we tasted a bunch of apples.
MARTIN AUSTWICK: I liked that part too, even though I don't like apples. But I found a couple of varieties I like. The snow apple -
HANNAH McGREGOR: - Fameuse.
MARTIN AUSTWICK: Yeah, great. I had, like, notes of almond, there's all sorts of stuff going on, but...
HANNAH McGREGOR: You said that about every apple you liked.
MARTIN AUSTWICK: Notes of almonds?
HANNAH McGREGOR: That's the only tasting note you know. “Notes of apple, notes of almond.”
HZ: It's all the cyanide I feed him.
HANNAH McGREGOR: Ah, yeah, that makes sense. Everything tastes of almond, and also dying. Yeah, it was pretty fun, to just taste a lot of apples -
HZ: - in alphabetical order.
HANNAH McGREGOR: - taste a lot of apples in alphabetical order.
HZ: I would like to eat more foods in alphabetical order. Something to take note of.
MARTIN AUSTWICK: We could do all our meals that way.
Your randomly selected word from the dictionary today is…
kenning, noun: a compound expression in Old English and Old Norse poetry with metaphorical meaning, e.g. oar-steed = ship.
Try using ‘kenning’ in an email today.
This episode was produced by me, Helen Zaltzman, on the unceded ancestral and traditional territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. The Sporkful is hosted by Dan Pashman, and you can hear the partner episode to this one about the cosmic crisp at thesporkful.com and various podplaces. You also heard from Kate Evans, Kathryn Grandy and Joanna Crosby.
Thanks to my Applefest companions Hannah McGregor from the podcast Material Girls, and Martin Austwick, who also makes the Allusionist music.
If you get the chance to go to the UBC Apple Festival in years to come, I recommend it. Just remember to get your tickets early. And if the sound of apples being eaten in this episode was a bit horrible for you, next episode is going to help with that.
Our ad partner is Multitude. If you have a product or thing about which you’d like me to talk, sponsor the show: contact Multitude at multitude.productions/ads.
Seek out @allusionistshow on YouTube, Instagram, Facebook, Bluesky, the phantom of Twitter. And you can hear or read every episode, find links to more information about the topics and people therein, donate to the show, and see the full dictionary entries for the randomly selected words, all at the show’s forever home theallusionist.org.
Allusionist 159 Bufflusionist transcript
HZ: ‘Vampyre’ with a Y was pretty interchangeable with ‘vampire’ with an I when it first landed in English. Actually, I think the first appearance in English was with a Y. We probably got it from French or German, but it was based on - it’s a little unclear, but it was based on Hungarian, possibly, or Slavic languages. And it was because, at the time, they were doing a lot of coverage of the Serbian vampire epidemic of 1725 to 1732.
JENNY OWEN YOUNGS: Oh, of course.
HZ: Apparently there were a lot of Eastern European vampire epidemics.
KRISTIN RUSSO: What is a vampire epidemic?
HZ: I assume an epidemic of vampires. Imagine Covid, but for vampirism. And no vaccine. No masking is going to save you.
Allusionist 148 Bonus 2021 transcript
TAMSIN MAJERUS: Male killing is caused by bacteria that live in the female ladybird, and they get into her ovaries and, and into the eggs that she produces and somehow, and we don't really know how, they kill off the embryos that are destined to become male. So when she lays her clutch of eggs, normally we expect half of those will end up being female ladybirds, the other half will be male ladybirds; but a female ladybird that has a male killer will often have a clutch of eggs where only about half of them hatch and the whole for hatch go on to become feat. So the males were killed right at the very beginning of their lifetime. it works surprisingly because the female larvae and something, which is slightly disgusting as they emerge from the egg, they need to eat something very quickly or they'll starve to death.They've got male eggs right there that aren't hatching into larvae. They eat those eggs. So they eat their dead brothers, nasty little bit of cannibalism, but -
HZ: Well, it’s pragmatic cannibalism.
TAMSIN MAJERUS: Yeah, exactly.
Read moreAllusionist 141 Food Quiz transcript
HRISHIKESH HIRWAY: Did you know that, Samin, that my nickname for Helen is 'Pizza’?
SAMIN NOSRAT: What? Because of all the Z's?
HRISHIKESH HIRWAY: Because I once told Helen about this atrocious pamphlet that I read at the train station when I was in college. It was for some kind of like - I think it was called student advantage. Do you remember the student advantage card? There was a pamphlet for student advantage card, and they were trying to say like how useful it could be. And they're like, "Everybody knows students need a few extra bucks, whether it's to do laundry, buy some books, or just grab a slice of 'za!" And I had never heard that before, 'za, apostrophe Z A, and I was looking and I was like, "Are they trying to say pizza? They're abbreviating pizza? This is how cool kids say pizza. What is this?" And I felt so offended that they were trying to market, at me, a student, using this kind of language. And I told Helen about this, and then immediately after that she was doing a Reddit AMA and, and I think I went in there and I asked her if she was really hiding the fact that Helen Zaltzman was short for Helen Pizzaltzman.
HZ: Yes, my family shortened it when they moved to an Anglophone country.
HRISHIKESH HIRWAY: Yeah, so now I just call her 'Pizza' for short. Naturally.
HZ: I just think an abbreviation where you understand less what the thing was is not a good one. I suppose you are saving a whole syllable which is half of the effort.
HRISHIKESH HIRWAY: Plus you sound SO cool and SO with it, calling it just 'za.
HZ: And you must be very busy person not to be able to do the full 'pizza'.
HRISHIKESH HIRWAY: You're a student, you've got skateboarding to do.
Allusionist 134 Lacuna transcript
CRYSTIAN CRUZ: Some of the content was censored at the very beginning, but some was censored at the very end of the process. So they were just about to print out the new edition and then they had to stop the machines and say, “No, that's content was not approved, so we have to replace it at the very last moment.” So that guy would have to come up with some recipes.
HZ: That’s a lot of pressure on a linotype printer - not just having to deal with very late changes to the paper, but mentally having to bake a cake too.
CRYSTIAN CRUZ: And then the thing is, they didn't work at all, because the guy had just made it up.
Read moreAllusionist 133 Cake Is Mightier Than The Sword transcript
JUAN PALACIOS: So as a funny, but actually as a political comment, a political statement, they start naming the pastries with these names. Who would they attack? The police; the army; the church: the structures of power that they were trying to take down. Hence the names. It's funny but it was more than that. It's a political statement.
MADI LANG: It really characterizes the people. Because I don't think they thought they were going to start a revolution. They were just being kind of disrespectful in a very open, normal way, like, what if instead of calling it pizza they called it "the fuck you"?
Allusionist 109. East West - transcript
ÉTIENNE ROEDER: There are some words that still exist. There are some expressions you could still tell that these people that the people come from the East or the West. For example, in the Western part, they say ‘Plastik’, and in the Eastern part, I would say they say ‘Plaste’ because there was a company in the East - there was actually just one company in the East that produced plastics and that was called Plaste und Elaste, and because of that, all the people would call plastics ‘Plaste’. And you you could still tell today if someone says ‘Plaste’ and instead of ‘Plastik’ that this person is probably from the Eastern part.
ESTHER-MIRIAM WAGNER: ‘Plastetüte’ - plastic bag. I mean I remember going to school with a plastic bag and being sent home because it was a West German bag. This was a very precious item - you would keep a ‘Plastetüte’ for months and you would reuse it and reuse it and reuse it until it was just tatters. That was a precious object.
MATTHIAS EINHOFF: My son, when he tries to identify if someone is coming from a West German or East German family, he asks them how they call the thing that you put your bathroom things in: East Germans say ‘Waschtasche’ and West Germans say ‘Kulturbeutel’. And that’s the ultimate identifier whether you come from a East or West German family.
Read moreAllusionist 108. Enjoy! - transcript
SARA BROOKE CURTIS: An interesting thing with ‘enjoy’ is that it's become so common, because it’s so normal, so many people do it in all the different restaurants, to such an extent that there are restaurants that you could not say 'enjoy'. That was their biggest pet peeve, was saying ‘enjoy’. And it was massive.
HZ: Why?
SARA BROOKE CURTIS: Because they didn't want their servers to act like robots and they thought that if you said 'enjoy' that people would feel like they're anywhere, and that you're not expressing anything; you're just saying this thing that people say all the time.
HZ: Where does it come from? Is there this cabal like the Pantone colour thing where it's like, "This year everyone will be wearing forest green" - is there that for service vocabulary?
SARA BROOKE CURTIS: Yeah, I think there is. I really do think there is.
Allusionist 107. Apples - transcript
KATHRYN GRANDY: After the name was selected and initially growers and even some people from WSU didn't really like the name Cosmic Crisp.
HZ: Oh, why not?
KATHRYN GRANDY: They said it's like The Jetsons, too futuristic.
HZ: Is that bad?
KATHRYN GRANDY: You know, I love the name; and being futuristic and like The Jetsons I think is pretty cool. But the one thing I've learned being in marketing is everybody is an art director. Somebody wanted to named Cosmic Crisp ‘Sparkle’. And to me, that makes me think of dish soap.
Allusionist 105. F'ood - transcript
NANCY FRIEDMAN: The 1920s were kind of a big era for inventive spellings, with V and K: Tasty Kakes with a K, that was the 1920s; Cheez It - C H E E Z I T, 1921 it was. They're cheesy crackers. And. Let's see. There's Cheez Whiz which is a little newer, 1952. These names have been around quite a while.
HZ: And is the idea with things like Cheez Its and Cheez Whiz that it's a cheese-esque product but it isn't technically cheese?
NANCY FRIEDMAN: It's got some dairy, usually some kind of whey product in it; but you're not meant to think that this is - first of all, it's not perishable the way cheese is. So yeah, they do have some family relationship to a cow; but it's not the pure product. We have to remember that there was a time when that was a nifty thing. It was modern and scientific.
HZ: Does anyone go for cheeese, spelled with a triple E, as a variant?
NANCY FRIEDMAN: I haven't seen any brands that are doing that. But now I will look for them.
HZ: You can have that on me.
NANCY FRIEDMAN: Yeah. That would be very internetty, to go for three or four vowels.
Allusionist 104. Words Into Food - transcript
KATE YOUNG: I can travel through what these characters are eating and what they're doing, and travel to places, to countries I've never been, but also to fantastical worlds that I've never been to and versions of this world that feel very different to my own or are 200 years older than this or one hundred years in the future or any of those things
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