KEITH KAHN-HARRIS: So let's explain what a Kinder Surprise egg is in the first place.
HZ: Yeah. It's slightly bigger than a hen's egg.
KEITH KAHN-HARRIS: It's a foil wrapped chocolate egg, and it has an outer chocolate layer.
HZ: I'm peeling off the foil, which is white and orange. And then we have the chocolate egg in two parts. I’m trying to split it without too much incident. And then inside that is a yellow capsule. And then inside the capsule:
KEITH KAHN-HARRIS: It's a self-assembly toy.
HZ: It's a self-assembly toy. Let's not get distracted by that, because that's not even the true prize, is it?
KEITH KAHN-HARRIS: No, exactly. And you'll find at least two pieces of paper. Now, one of them is a sort of a picture showing how to assemble the toy.
HZ: That's right. And then the other one, which I don't know if I've ever even paid attention to before...
KEITH KAHN-HARRIS: It's got the warning message, and it is in a literally dozens of languages on this tiny piece of paper.
Allusionist 107. Apples - transcript
KATHRYN GRANDY: After the name was selected and initially growers and even some people from WSU didn't really like the name Cosmic Crisp.
HZ: Oh, why not?
KATHRYN GRANDY: They said it's like The Jetsons, too futuristic.
HZ: Is that bad?
KATHRYN GRANDY: You know, I love the name; and being futuristic and like The Jetsons I think is pretty cool. But the one thing I've learned being in marketing is everybody is an art director. Somebody wanted to named Cosmic Crisp ‘Sparkle’. And to me, that makes me think of dish soap.