All aboard, we're off to the 2023 Apple Festival at the University of British Columbia, to taste some apples and, most importantly, enjoy some apple names. And before that, we return to the classic Sporklusionist applesode to refresh our memory about how apple names are chosen - eponyms, portmanteaus, geography, or corporate R&D, just like how our ancestors named apples.
Read moreAllusionist 170. Actively Passive
Over the past few years, numerous products and places with the word 'plantation' in their names have rebranded. As for the word 'plantation' itself, architect and writer Kennedy Whiters of unRedactTheFacts.com advocates for replacing it with a more truthful term. She also watches out for use of the grammatical passive voice, because "It hides who did what to whom."
Read moreAllusionist 159. Bufflusionist
Grab your stake and crucifix pendant, we're going vampire-hunting! Well, vampire-etymology-hunting. The podcast Buffering the Vampire Slayer, which recaps the TV show Buffy the Vampire Slayer episode by episode, invited me to answer their listeners' questions of language that the show had provoked. Together with BVTS hosts Kristin Russo and Jenny Owen Youngs, I tackle the etymology of coven, vampire/vampyre, wigging out, the name Buffy and Bovril; as well as google as a verb, conlang on TV, and why Latin is so often the language of spells and spookiness.
Read moreAllusionist special: Podcast Podcast
Here’s a special episode about the word that brought us all together… aaand a lot of you hate it.
Read moreAllusionist 107. Apples
Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled.
Read moreAllusionist 105. F'ood
When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.
Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.
Read moreAllusionist 100. The Hundredth
To mark the 100th episode of the Allusionist, here’s a celebratory parade of language-related facts.
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