The Icelandic language has remained so stable over the centuries, speakers can read manuscripts from 900 years ago without too much trouble. And when they need a new word for more recent concepts, there are committees to coin one, so that the modern Icelandic lexicon includes such things as the internet, helicopters and mansplaining. Defending the language from the encroachment of English, however, is rather more challenging.
Read moreAllusionist 102. New Rules
I don’t know exactly when or where, but at some point in the past few years, I stopped putting punctuation at the end of sentences. Why? The internet made me do it
Read moreAllusionist 97. The Future Is Now?
“There are two ways to say ‘The future is now’: you can say it optimistically, like, ‘The future is now! Isn't that cool?’ Or you could be like, ‘The future is now, and we're totally screwed.’” Rose Eveleth, of the future-envisioning podcast Flash Forward, tracks the past and present of one of her favourite phrases.
Read moreAllusionist 96. Trust
“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.
Read moreAllusionist 37: Brand It
Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body...
Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in '-ify'.
Plus: The Allusionist's origin story, with Radiotopiskipper Roman Mars.
Read moreAllusionist 28: WLTM part I
iTUNES • RSS • MP3
Your online dating profile is the latest spin on a 300-year-old tradition of advertising yourself in order to find a spouse, a sexual partner, or someone to take care of your pigs.
Francesca Beauman, author of Shapely Ankle Preferr’d: A History of the Lonely Hearts Ad, digs into lonely hearts ads to see how British society and desires have evolved over the past three centuries.
WARNING: Some of the content is a little saucy, but not, like, swimming in sauce.
READING MATTER:
Reviews of hundreds of different dating sites? You got it.
I love reading the Blind Dates in the Guardian each Saturday, and The Guyliner’s dissection thereof shortly afterwards.
Atlas Obscura tests the Victorian seduction technique of reading aloud.
Not so much a lonely heart ad as a curious soul ad, but it resulted in one of the most intriguing books I’ve ever read: The Life Swap by Nancy Weber. Read about it here (NB spoilers).
Warlock: offensive term?
The transcript of this episode is at theallusionist.org/transcripts/wltm-i.
RANDOMLY SELECTED WORD FROM THE DICTIONARY:
extraposition
CREDITS:
Find Francesca Beauman at francescabeauman.com and buy her books, including the excellent Shapely Ankle Preferr’d, from your usual book-buying places.
This episode was produced by me, Helen Zaltzman.
Martin Austwick provided all the music.
Matthew Crosby provided his voice.
Allusionist listeners provided their dating profiles, for which I am extremely grateful.
WLTM you at facebook.com/allusionistshow, twitter.com/allusionistshow and twitter.com/helenzaltzman.
This is a two-parter, and the second half is an absolute belter, so return next week to hear it.
- HZ
Allusionist 9: The Space Between
I know this is a show about words, but forget the words for a moment; look at the spaces between the words.
Without the spaces, the words would be nigh incomprehensible. And yet, they're a relatively recent linguistic innovation.
Read moreAllusionist 3: Going Viral
Remember when 'viral' used to only mean something bad, eg. something that would make you ill or destroy your computer?
How things have changed. Tom Phillips from BuzzFeed UK explains how they choose the language to make their content go viral. Why does Buzzfeed steer clear of round numbers, sarcasm and irony? Will the internet ever reach Peak Hyperbole? What's the curiosity gap and how do you cross it? Find out all by listening to the show via iTunes, through your favoured podcast directory, or via RSS.
A bit of additional reading:
Buzzfeed not only analyses its own language, but also that of White House press secretaries to discover which president's regime is the cagiest.
If you can't be bothered to study it, Time has interpreted its linguistic signifance for you.
RANDOMLY SELECTED WORD FROM THE DICTIONARY:
bavardage
Despite my mild cynicism in this episode about the imperative to share content far and wide, you are of course more than welcome to share this episode - and to say hi at facebook.com/allusionistshow and twitter.com/allusionistshow.
- HZ
CREDITS
Presented and produced by Helen Zaltzman.
Tom Phillips is editorial director at BuzzFeed UK. Read his posts, and he tweets as @flashboy.
Roman Mars roman marses every week on 99% Invisible, and tweets as @romanmars.
MUSIC
'Allusionist Theme' - Martin Austwick
'Chocolate Rain' [instrumental] - Tay Zonday
'Gangnam Style' [instrumental] - PSY
'Friday' - The Sound of the Ladies cover, original Rebecca Black
