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A PODCAST ABOUT LANGUAGE
BY HELEN ZALTZMAN

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Allusionist 199: 199 ideas that I hadn't made into podcasts yet

August 30, 2024 The Allusionist

Next episode is the 200th, therefore this is the 199th. I raid the 66-page documents of ideas for episodes, that I have been keeping for nearly a decade, and present to you 199 ideas that I have not yet made into podcasts (except for this one).

Allusionist: Apple Fest!

October 22, 2023 The Allusionist

All aboard, we're off to the 2023 Apple Festival at the University of British Columbia, to taste some apples and, most importantly, enjoy some apple names. And before that, we return to the classic Sporklusionist applesode to refresh our memory about how apple names are chosen - eponyms, portmanteaus, geography, or corporate R&D, just like how our ancestors named apples.

Allusionist 170. Actively Passive

February 9, 2023 The Allusionist

Over the past few years, numerous products and places with the word 'plantation' in their names have rebranded. As for the word 'plantation' itself, architect and writer Kennedy Whiters of unRedactTheFacts.com advocates for replacing it with a more truthful term. She also watches out for use of the grammatical passive voice, because "It hides who did what to whom."

Allusionist 143. Hedge Rider

October 13, 2021 The Allusionist

Today it's the etymologies you requested! And a few you didn't! We've got witches, wizards, warlocks; conjurers and cloves; wood shavings, nice gone nasty, and a whole lot more. Plus, a bold method of scaring away a ghost, if you must.

Allusionist 115. Keep Calm and

May 16, 2020 The Allusionist

Twenty years ago, a 1939 poster printed by the British government with the words ‘Keep Calm and Carry On’ turned up in a second-hand bookshop in Northern England. And lo! A decor trend was born: teatowels, T-shirts, mugs, phone cases, condoms, and a zillion riffs on the phrase.

Bookshop owner Stuart Manley talks about unearthing the poster that spawned countless imitations; author Owen Hatherley explains why the poster was NOT, in fact, an exemplar of Blitz Spirit and British bulldog courage and whatnot; and psychologist and therapist Jane Gregory considers whether being told to keep calm can keep us calm.

Allusionist 107. Apples

October 8, 2019 The Allusionist

Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled.

Allusionist 105. F'ood

September 3, 2019 The Allusionist

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

Allusionist 101. Two Or More

June 24, 2019 The Allusionist

Oysters, fragrances, canoeing, space stations, God, hats, and of course people - the word ‘bisexual’ has described a great deal of different things, with different meanings, in its fairly short existence. And that whole time, it has had a pretty bumpy ride.

Allusionist 37: Brand It

May 29, 2016 The Allusionist

Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body...

Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in '-ify'.

Plus: The Allusionist's origin story, with Radiotopiskipper Roman Mars.

Allusionist 16: Word Play

August 12, 2015 The Allusionist

Words are all over the place. So how do you turn them into fun games? Here to show the way is Leslie Scott, founder of Oxford Games and inventor of more than forty games - including word games such as Ex Libris, Anagram and Flummoxed, and the non-word game Jenga.