Self-help is a multibillion dollar genre of books, and Kristen Meinzer and Jolenta Greenberg of By the Book podcast have lived by the advice of more than eighty of them. They discuss the ways these books use language to get into your brain, the negging and the euphemisms, what can actually be helpful, and why we should be more like dog.
Read moreAllusionist 161. Sentiment
Empathy and kindness can be noble concepts in themselves, but as terms are thrown around enough to have become buzzwords, and in the process lose some of their meaning and purpose. Audiomakers Sandhya Dirks and Julia Furlan, and academic and podcaster Hannah McGregor, discuss the value and pitfalls of appealing to the emotions.
Read moreAllusionist 114. Alarm Bells
How to communicate about climate in a way that results in useful action.
Read moreAllusionist 96. Trust
“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.
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