HZ: How are we supposed to learn these rules? Because it's very subtle.
GRETCHEN McCULLOCH: It is very subtle. And I think we learn them from interacting with each other primarily.
HZ: I know that I was never taught through formal channels to emphasise something by repeating letters - omfggggg! - or by putting a full stop or exclamation mark after every ๐ word ๐ in ๐ the ๐ sentence, or by attaching a gif of a panda upending a desk.
GRETCHEN McCULLOCH: We have been doing emphasis in writing for a lot longer than the internet has even been a glimmer in someone's imagination.
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