It should just be an accurate descriptor of my body, but the word 'fat' has shaped so much more of my life, and our society. "There is this whole set of baggage that we are all culturally bringing to this word all the time," says Aubrey Gordon, writer of the new book You Just need to Lose Weight and 19 Other Myths About Fat People, star of the documentary Your Fat Friend, and podcaster of Maintenance Phase.