"You can't redead the dead by you saying something shit," says Cariad Lloyd of Griefcast and author of You Are Not Alone; nevertheless when you're bereaved, people still are usually so nervous to say the wrong thing that they often don't say anything at all. And especially not the word 'dead'. Maybe what we need, says council funeral officer Evie King, author of Ashes To Admin, is a "jazzy snazzy term for death, the 'bottomless brunch' of death..."