“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.
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A PODCAST ABOUT LANGUAGE
BY HELEN ZALTZMAN
BY HELEN ZALTZMAN
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The Allusionist by Helen Zaltzman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.